#Second that emotion how to#
#Second that emotion tv#

It’s most closely related to parliamentary proceedings, where politicians would make moves to improve the government or come up with new ideas. In this context, a “move” is an idea that someone has put forward, usually in the hope of gaining votes and support for it before taking it further and acting on it. “I second that motion” means that we support the move that someone else has made. It’s great that we now know that “I second that motion” is the correct phrase, but it doesn’t help us much until we know what it means.

The reason so many people believe it is a term is thanks to a 1967 song by Smokey Robinson and Al Cleveland, which is entitled “I Second That Emotion.” Other than that, there’s no major usage of the phrase, meaning it isn’t something that is commonplace in English.

You can’t second an emotion someone else has (meaning you can’t support something that someone else is feeling, even if you’re feeling it yourself). It is not correct to say “I second that emotion” because it doesn’t mean anything. There is another phrase that some people mistake with “I second that motion.” “I second that emotion” is close to the original word, only adding an “E” at the start of the word “motion.” However, it is not correct. Is It Correct To Say “I Second That Emotion”? It’s time to switch to right brain thinking.Watch the video: Only 1 percent of our visitors get these 3 grammar questions right. I for one am hoping the work of the ‘Attentionators’ can help to bring back effective emotion-driven campaigns that cultivate consumer attention.

#Second that emotion how to#

According to Farris Yakob we’ve created a kind of advertising dystopia where ‘every waking moment is explored and mined by media entities driven by the need for growth to get more of your attention and algorithms that learn how to hack it.’Īt the recent ISBA conference an ‘Advertising experience MOT’ was launched to try and address the decline in public trust in advertising, so it’s clear that it’s an important issue for clients. Why? Because attention is a finite resource and we are in danger of over exploiting it. In our 2019 report ‘ Pay Attention’ a key observation was that despite there being more times and places where brands can capture the consumers attention, numerous studies show attention to advertising is declining. With magazines they literally add colour to a brand.” Ĭultivating attention for the long-term leads to strong brand-orientated work and partnerships, an area that’s really thriving in magazines.Īnd attention really matters.

#Second that emotion tv#

At Magnetic’s recent Spark conference Shazia Ginai, CEO of Neuro-Insight was keen to emphasise the importance of stories, “Our brains love stories, and TV and magazines are particularly good at that. The link between attention and emotion is key when looking at the role of media channel and creative, and how they can best work together. This is because strong right brain responses are essentially a highly emotional reaction crucial for encoding information deep into memory, ready for recall at a later date. The team at Neuro-Insight have measured how advertising impacts the brain and recent work with us at Magnetic, reveals an important connection between right brain emotion, attention and effective advertising. He places a lot of emphasis on emotion as the key to effective advertising with a strong case for advertising to re-orientate itself towards right brain messaging. Of all the latest thinking in this space, I am particularly drawn to the work of Orlando Wood of System1Research in his book ‘Lemon’, on how advertising has lost its power and what we can do to get it back. A new book ‘The Attention Economy and How Media Works’ by Karen Nelson-field brings some of this together in one place and well worth a read. Lots of brilliant work is happening to measure attention, though eye-tracking, neuroscience and a better appreciation of relevant academic theory. It was great to see so many brains energised around the attention debate, the ‘attentionators’ as Dominic Mills referred to them in a recent column. This week saw the very first Attention Council gathering – a bringing together of like-minded folk and the latest insight, in an effort to highlight the growing importance of this subject.

As The Attention Council hosts its launch event, Magnetic’s Anna Sampson looks at the growing movement to change advertising for the better